We run your Amazon store like it's
one of ours.
We sell on Amazon too, so we treat your stock, ad spend and margins like our own money is riding on them (it literally is, haha).
Brands on Moneyball right now.
The scouting report
The innings that built Moneyball.
Drafted as a rookie
Helped build an airline loyalty product from scratch (miles, points, the works). First stat he fell for: repeat customers.
Called up to the big leagues
Technical lead on retail tech for Best Buy in Minneapolis (where America buys its TVs). Scouting note: the tech behind the shelf decides what sells.
Signed with his own team
Started his own software company, Effitrac, then quit the day job (brave, slightly bonkers). Business software for small firms, marketplace selling included.
Joined the family farm team
Making apparel and selling textiles. Now he knew the factory floor too, down to what a T-shirt costs to make.
Stepped up to the Amazon plate
Sold his own apparel and baby clothing brands, including an Amazon-exclusive brand in the US. Figured a great product would sell itself (Amazon disagreed). Burned cash. Kept swinging.
Went full sabermetrics
Built a tool, Moneyball, that reads ads, stock, pricing and positioning together, and tested it on his own brands first (the guinea pig was him). It worked, the gut calls stayed benched, and he started wondering which other founders needed the same coach.
Started ProfitStory
Heard the same headache from 100+ founders: not enough hands, not enough tools, or both. So in November 2023 he built a front office that brings both (aspirin not included).
Yes, it's named after the movie.
A broke baseball team beats richer ones by trusting the numbers (and their gut). We run your Amazon store the same way, and send you the victory report.
And ProfitStory? Named for our favorite plot twist: profit.
THE TEAM
Meet the front office.
It's small, and it has opinions.
It's small, and it has opinions.
Logesh Velusamy
Ashwin Ramasamy
THE CHALLENGE
We turn brands down. On purpose.
We only take a brand when Moneyball finds room to grow its profit. And once we take yours, nobody else in your category and price range gets us (sorry, rivals).
We've even let a client go when they wouldn't follow the inventory plan
(awkward, and we'd do it again).
"We'll fire you before you even think of firing us."
Logesh Velusamy, founder
Try out for the roster.
Free audit, three to five days from the first call. Bring your scariest account. Possibly bad news, free either way.